About REDGriffin Solutions
REDGriffin Solutions is a leading supply chain and logistics consultancy specializing in international operations, trade distribution, and procurement strategy. Our team of experts is dedicated to providing efficient and reliable transportation solutions tailored to meet the specific needs of our clients. With a modern approach and a focus on sustainable growth, we ensure secure handling and timely deliveries to optimize your transport networks and end-to-end distribution efficiency.
Meeting our Founder
Desen Naidoo (MBA)
A passionate advocate for innovation, Desen is a strong driver of technology adoption and continuously seeks to leverage the latest digital tools and automation to unlock new levels of efficiency and transparency. His mindset is firmly anchored in being at the forefront of “what’s next” — anticipating industry shifts, embracing new technologies, and shaping smarter, more connected supply chain ecosystems.Driven by a passion for sustainable growth and performance improvement.
Desen founded RedGriffin International (RGI) to help businesses reimagine their supply chains — not just as functional enablers, but as strategic assets that drive resilience, innovation, and profitability.
A firm believer in the power of collaboration, Desen focuses on finding synergies and building symbiotic relationshipsthat bring lasting value to clients and partners alike. Guided by values of integrity, accountability, and continuous improvement, his leadership style is grounded in clarity, trust, and a relentless pursuit of excellence — empowering teams and stakeholders to achieve results that endure.
With over two decades of progressive leadership in the supply chain and logistics industry, Desen Naidoo has established a reputation for transforming complex operations into agile, high-performing networks. His career reflects a deep understanding of how strategic alignment, data-driven decision-making, and operational discipline combine to create measurable business value.
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Having held senior roles at leading organisations such as British American Tobacco and Vector Logistics, Desen has led large, cross-functional teams across manufacturing, distribution, and global trade environments. His expertise spans procurement strategy, international logistics, transport optimisation, and supply chain integration, enabling businesses to deliver consistent performance in competitive markets.
Throughout his career, Desen has driven significant efficiency gains by redesigning route-to-market models, improving demand and supply planning accuracy, and implementing digital transport management systems that enhanced visibility, reduced waste, and optimised delivery performance. His approach combines strategic foresight with practical execution — ensuring that operational excellence translates into tangible business results.